Cape Crusader

Apurimac Media

APURIMAC MEDIA BRIEF

CLIENT BRIEF

As a tree has a seed, a river has a source and a fire has a spark. This is the 'back to nature/basics' approach that I want to convey in my communication.

Online is computers and cities, apurimac is pure ides, simple approaches, people focused and solution driven, so that our clients are more than happy and our people are happier than our clients!

Primarily apurimac works in partnership with other UK based businesses.

COMPANY OVERVIEW

SERVICES PROVIDED
1) Online media traffic management and service
2) Advertising onto websites
3) Online media creative
4) Web development and management of own and client's online products Mobile technology products and services (developing and managing mobile products and services)
5) Online media ad sales (selling online media space on behalf of clients)

COMPANY NARRATIVE

Apurimac media is a company that deals with the trafficking of information on the Internet. Apurimac's central premise is to gain a clear and precise understanding of partner’s needs and requirements. On this basis they have created a company which simplifies an often over complicated, yet essential part of any modern business which operates client facilities over the Internet.

As a brand, apurimac seeks to communicate the idea that trafficking can be simplified through the implementation of centralized management. Will uses the apurimac and Amazon as metaphors for his company and the Internet. Everything has a source, a simple beginning, and a premise.

The premise of the Internet was to provide communication links between Governments in the event of a nuclear holocaust, a simple premise. In 2006 the Internet, amongst other things is a place to find a date, buy a car, rent an aeroplane, plan a wedding, watch the weather abroad and play games. The list is endless. When Tim Berners-Lee invented the World Wide Web he probably could never have conceived the number of uses it is now put to. The Internet is now a labrinyn of information, services, entertainment and danger. The Amazon, with thousands of Ecosystems, plant life, birds and animals represent the complexity of the Internet. However, like the Amazon there is always a source, a place where things can be simplified before you start looking at bigger pictures, a place where information is straight forward, easily understood and consequently easily managed. This is apurimac.

posted by Cape Cornetto @ 10:35 AM